If you’re not from the Atlanta area, let me tell you a bit more about this Moroccan restaurant. It is more than just a place for dinner, from bellydancers to the traditional Moroccan hand washing before the meal, Imperial Fez is really about an experience.
We were excited to work with them on their website redesign. Imperial Fez has an original Atlanta location that has been here since 1997, and recently opened a new location in Louisville, Colorado – right outside the Denver area.
They needed a website that reflected the customers’ experience when dining at one of their restaurants, and also two separate websites, one for each location.
Our strategy was to redesign their websites to reflect the atmosphere of their restaurants. We created a design that reflected:
- Upscale dining atmosphere.
- The warmth and intimate feeling inside their restaurant locations.
- Textures of the pillows and textiles in their dining rooms.
- As well as, easy navigation and clear indication of differences between the Atlanta and Louisville websites.
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