Last weekend was spent in Birmingham at FoodBlogSouth, meeting and learning from some incredible people.
Here are a few tips that I picked up during the “Marketing Your Brand” session with Lisa Ekus, Hélène Dujardin and Hanson Watkins.
Brand = Value + Perception
A brand is….
- a name, a term and a symbol.
- what defines one seller’s goods and services from another.
- the personality and perception of the service.
- easy to remember
- something that transcends trends
- what builds customer loyalty
- your unique selling point
- a promise.
- A tagline is as much for you and your business as it is for your customers. A great tagline will help you stay focused.
These are some great things to keep in mind both while developing your brand and while you are building & running your business.
For a complete summary of the event, visit my food & travel blog for the post.
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