Branding & Identity

Catalog Photography Tips

April 24, 2012

Photography for catalogs is, while usually tedious and labor intensive, also a fun process. My favorite part of catalog shooting is the creative, conception phase when the client, art director and photographer sit down and decide on the look and direction of the catalog. To shoot a successful catalog, a few things need to be [...]

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Brandbowl Roundup

February 8, 2012

Like most women, design geeks and advertising fiends…. I watched the Superbowl on Sunday purely for the ads (and maybe for the Madonna halftime show). Here is a round up of a few of my favorites (in no particular order), with some commentary from yours-truly: 1. M&M’s “Just My Shell” commercial Loved this one. Perhaps [...]

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The Mastermind Project | Custom Blog Design

February 7, 2012

The Mastermind Project is the collaborate effort of six brilliant guys who blog about business, about things that challenge the way you think and also things that inspire all of us. We worked with them to develop a logo and a custom blog design that better represented them and what they write about. Design and [...]

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MOBI yogi | Logo Design Process

February 3, 2012

Mobi Yogi is a new mobile yoga business based in Lawrenceville, GA. We recently worked with them to develop their new brand identity. We developed a logo that represents their mission of helping everyone “find their happy place.” Here is a bit about our design process: 1. We started off with the concept that Mobi [...]

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Marketing Your Brand

February 2, 2012

Last weekend was spent in Birmingham at FoodBlogSouth, meeting and learning from some incredible people. Here are a few tips that I picked up during the “Marketing Your Brand” session with Lisa Ekus, Hélène Dujardin and Hanson Watkins. Brand = Value + Perception A brand is…. – a name, a term and a symbol. – what [...]

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