Branding & Identity

Brandbowl Roundup

February 8, 2012
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Like most women, design geeks and advertising fiends…. I watched the Superbowl on Sunday purely for the ads (and maybe for the Madonna halftime show). Here is a round up of a few of my favorites (in no particular order), with some commentary from yours-truly: 1. M&M’s “Just My Shell” commercial Loved this one. Perhaps [...]

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The Mastermind Project | Custom Blog Design

February 7, 2012
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The Mastermind Project is the collaborate effort of six brilliant guys who blog about business, about things that challenge the way you think and also things that inspire all of us. We worked with them to develop a logo and a custom blog design that better represented them and what they write about. Design and [...]

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MOBI yogi | Logo Design Process

February 3, 2012
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Mobi Yogi is a new mobile yoga business based in Lawrenceville, GA. We recently worked with them to develop their new brand identity. We developed a logo that represents their mission of helping everyone “find their happy place.” Here is a bit about our design process: 1. We started off with the concept that Mobi [...]

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Marketing Your Brand

February 2, 2012
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Last weekend was spent in Birmingham at FoodBlogSouth, meeting and learning from some incredible people. Here are a few tips that I picked up during the “Marketing Your Brand” session with Lisa Ekus, Hélène Dujardin and Hanson Watkins. Brand = Value + Perception A brand is…. – a name, a term and a symbol. – what [...]

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Telling Stories and Buying Cars

January 5, 2012
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Branding is all about telling a story. A brand is not only the products that a company sells, it includes the customer’s entire experience with the brand, from the website to the television commercials to the store where the products are sold. People make judgements about brands and companies in a matter of seconds (a [...]

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What is a Brand?

January 3, 2012
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A brand is so much more than just a logo. It has a personality. It is a living, breathing thing. Your brand is the combination of visual designs that represent the mission of your business and the way your customers experience your products and services. This is especially important in the food and lifestyle industries, [...]

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7 Tips for Building your Brand with your Blog

July 26, 2011
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1. Establish your expertise But, don’t brag. Your goal is to show people that you know what you are talking about and are worth their time. 2. Make it personal People don’t want to read something that is boring. To get people to interact with you, make sure to interact with them. Tell them a [...]

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Southern Food Festival Branding | Work Wednesday

May 25, 2011
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My first Work Wednesday post! I will sometimes include photography, branding & design tips here, or when things are super busy I will share a design concept or brand that I am really digging right now. This post is the latter. The first Atlanta Food & Wine Festival took place this past weekend in Midtown [...]

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5 Social Media Strategies for Food Crafters

May 18, 2011
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Being immersed in both the design world for food businesses, as well as the food blogging world, I have unwittingly gained a new perspective on how a food crafting business can market itself via social media. Here are a few tips: 1. Food Bloggers and Giveaways Having a well-known and well-followed food blogger write about [...]

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