March 6, 2012
Big announcement this morning: I will be speaking at BlogHer Food ’12 this summer in Seattle! I am excited and so thankful to BlogHer for inviting me to speak on a panel with some amazing people: Rebekah Denn of Eat All About It, Tori Avey of The Shiksa in the Kitchen and Beth Lee of Omg! Yummy. The [...]
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February 2, 2012
Last weekend was spent in Birmingham at FoodBlogSouth, meeting and learning from some incredible people. Here are a few tips that I picked up during the “Marketing Your Brand” session with Lisa Ekus, Hélène Dujardin and Hanson Watkins. Brand = Value + Perception A brand is…. – a name, a term and a symbol. – what [...]
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