Telling Stories and Buying Cars

January 5, 2012
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Branding is all about telling a story. A brand is not only the products that a company sells, it includes the customer’s entire experience with the brand, from the website to the television commercials to the store where the products are sold. People make judgements about brands and companies in a matter of seconds (a [...]

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What is a Brand?

January 3, 2012
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A brand is so much more than just a logo. It has a personality. It is a living, breathing thing. Your brand is the combination of visual designs that represent the mission of your business and the way your customers experience your products and services. This is especially important in the food and lifestyle industries, [...]

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7 Tips for Building your Brand with your Blog

July 26, 2011
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1. Establish your expertise But, don’t brag. Your goal is to show people that you know what you are talking about and are worth their time. 2. Make it personal People don’t want to read something that is boring. To get people to interact with you, make sure to interact with them. Tell them a [...]

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Chic DSLR Camera Bags | Friday Inspiration

July 22, 2011
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First off, I would like to introduce you to the newest dotdot family member (see right!). I am most excited about using the video feature on the Canon 7D. I just love how clear the video quality is, and the usability of the video functions on this camera makes it so easy to use. And [...]

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Lani B Lips | Product Photography

July 19, 2011
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Lani B Holistic Lip Care is an Atlanta based company that creates wonderful lip care products from all natural ingredients. I was delighted when Lynn asked me to photograph her new products, the packaging is so cute (great job Lynn!), and the products smell amazing. For more photos, please visit Melissa’s photography site.

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Home Office | Friday Inspiration

July 15, 2011
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I spend 9 to 10 hours at my desk in my home office almost every day. And this is what it looks like. You would think that with the amount of time that I spend plugging away in this space that I would try and make it more enjoyable to be in. Maybe I should [...]

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Sugar Coma Festival | A Scene of Sweets

June 7, 2011
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Yesterday, I had the pleasure of photographing Sugar Coma Festival Atlanta for Shameeka Ayers aka The Broke Socialite. These Sugar Coma events are a sweet tooth’s dream come true. Dozens of confectioners, pastry chefs and bakers came together under one roof for one great, big sweet tasting feast. Here are a few photos from the [...]

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Caribou Coffee | Friday Find

June 3, 2011
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I may be a little late on this one, but I’m really digging on Caribou Coffee’s “new” branding. As a self-proclaimed Starbucks junkie, it’s a rarity for me to step foot inside a Caribou Coffee shop. However, this week Esther and I met at a neighborhood Caribou for our weekly business accountability meeting and I [...]

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DIY Rustic Background for Photography | Work Wednesday

June 1, 2011
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When your photo studio is located in your home , and there isn’t much space to play around with (granted we have a decent sized house for just the two of us, plus the dogs), having a collection of tables for food and product photography backgrounds isn’t the most convenient thing to do. Having the [...]

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Southern Food Festival Branding | Work Wednesday

May 25, 2011
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My first Work Wednesday post! I will sometimes include photography, branding & design tips here, or when things are super busy I will share a design concept or brand that I am really digging right now. This post is the latter. The first Atlanta Food & Wine Festival took place this past weekend in Midtown [...]

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